In a reality that makes space for every style and self-expression, conventional labels are meaningless. Muus Collective looks beyond labels to create a space where anyone can become creators, express themselves and grow their followings.
Muus Collective brings together like-minded communities over a love of style, making digital fashion a playable platform for engagement, inspiration and connection. Our experiences are linked to e-commerce, allowing our community to seamlessly bring their digital discoveries into the real-world.
Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about.
In a reality that makes space for every style and self-expression, conventional labels are meaningless. Muus Collective looks beyond labels to create a space where anyone can become creators, express themselves and grow their followings.
Muus Collective brings together like-minded communities over a love of style, making digital fashion a playable platform for engagement, inspiration and connection. Our experiences are enhanced with digital collectibles that unlock new possibilities for self-expression and reward our communities for their engagement.
Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about.
A games industry veteran, Sarah was the VP and GM of Covet Fashion at Glu Mobile prior to their acquisition by Electronic Arts. Sarah led production on The Sims Mobile for Maxis and other mobile titles at nWay and ngmoco/DeNA. Sarah was a producer for Spore, X-Men, The Sims 2, The Godfather, and James Bond Everything or Nothing at Activision, Maxis, and Electronic Arts. Sarah is passionate about making space for female creators and creating products for diverse audiences..
Amber is both a successful startup entrepreneur and seasoned Fortune 500 executive. She has led platform, eCommerce and innovation initiatives for brands in gaming (Activision, Electronic Arts, Nintendo, Playstation, Xbox) and fashion/beauty (Bottega Veneta, Holt Renfrew, L’Oréal, Violet Grey). Prior to Muus Collective, Amber advised metaverse production studios creating on-chain games and digital collectibles.
Amanda has a decade of fashion gaming experience. She was most recently Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood and Covet Fashion. Prior to gaming, Amanda did PR for top fashion and lifestyle brands such as Cynthia Rowley, Bibhu Mohapatra, and Rebecca Taylor.
John is a software engineering leader with 17 years of experience, the last decade being in mobile and web gaming. John takes pride in establishing empowered, accountable software teams that can take requirements in various stages of readiness, and turn those into exciting and engaging new experiences for players. During John's time at GSN Games/Game Taco, his team launched dozens of polished skill games and experiences across mobile and web based platforms including WorldWinner and FanDuel Faceoff.
Susan has nearly 15 years of experience in partnerships and business development, spanning the fashion, gaming, and entertainment industries. With a specialty in licensing and passion for bringing ideas to life, she's worked with brands and publishers including Sanrio, Monique Lhuillier, Krafton, and more.
Ashley is a strategic creative with over a decade of experience in the fashion industry. During the first half of her career, Ashley styled countless editorials and national campaigns for brands you know and love. Since then, she has pivoted into a strategic role synthesizing fashion market trends, consumer insights, and brand initiatives into written fashion content.
Becca is a designer with more than five years of experience, mainly in gaming UX. She has worked at Jam City, NetEase Games and Glu Mobile. Becca loves to explore new frontiers in experiences and design. She personally is a lifestyle game enthusiast and passionate about empowering talented communities to express creativity and identify their personal style.
Victoria joins Muus with a background in Computer Science and more than 10 years of experience in accounting and administrative systems. Based in Buenos Aires, Argentina, she has worked in both local and national companies such as Thomson Reuters and Accenture.
Cyril is a Lead 3D Artist with over 15 years of experience working on mobile games, animated feature films, TV series, and commercials. He spent the past 8 years working at Jam City on games such as Harry Potter - Hogwarts Mystery and Marvel - Avengers Academy, and prior to that at Illumination Entertainment as a lead 3D artist. He enjoys fast-paced environments and takes pride in combining artistic and technical expertise in all aspects of 3D art production.
Roberto is a Certified Unity Developer with over eight years of professional experience. He has worked with companies like Gameloft, Hyperkinetic Studios and WayForward. Roberto is also the organizer for his local Global Game Jam site and Unity User Group!
Martin has been excited about programming since his teenage years but followed other paths in life until recently. Two years ago, Martin began teaching himself how to code. He drew upon the fundamentals he learned from attending UNICEN, along with support from his brother-in-law. Martin is now happy to be following his heart as a software developer at Muus Collective.
Martin has over 10 years of engineering experience. Most recently, he spent seven years as a Senior Full Stack developer at Thomson Reuters, with four of those years as Tech Lead. Martin also spent time as a Unity Engineer and Tech Lead at Globant and GSN/Game Taco.
Steve has over 15 years of varied development experience working on mobile, VR, and console games. He's spent most of his career building tools and gaming experiences at Unity, GSN Games, and Epic Games. He enjoys exploring new technologies and is passionate about empowering teams to create compelling experiences.
Alex has a decade of experience in the gaming industry as a hands-on engineer and a leader of global engineering teams. He specializes in simplifying complex ideas into actionable tasks, driving them through execution, and filling in the gaps wherever he sees them. During his time at GSN Games/Game Taco he led teams to develop a backend platform that powers several successful games and partnerships.
Shannon brings over two decades of production experience spanning various industries including theater, film, and visual effects. She recently discovered her love for gaming while working as a Senior Producer for game development and marketing at Big Run Studios. With a rich background in production processes, and a knack for herding cats, she is excited to continue her work adventures at Muus Collective.
Chris is a QA and Release Engineer who has over 20 years of experience in the gaming industry, with a focus on web and mobile gaming. He has worked at small and large studios, including WorldWinner, 38 Studios, Everest Poker, and AMD. Chris has also written instruction manuals for games including the PC titles Lords of Magic and Civil War Generals 2.
Muus Collective is backed by Griffin Gaming Partners, one of the world’s largest venture funds focused exclusively on gaming and Web3, with over $1 billion under management. Its portfolio includes numerous industry successes, including Forte, Discord, Overwolf, AppLovin and Polygon.
Nick is Co-Founder and Managing Director at Griffin Gaming Partners and Founder of GoodGame Advisors. He has advised gaming companies such as Tencent (Supercell), Kabam (Netmarble), FoxNext (Scopely), AppLovin (MZ), Phoenix Labs (Garena), Roblox, PlayStudios (Acies), AT&T (Playdemic), and Take-Two (Zynga), among many others.
Emily is Partner and Chief Operating Officer at Griffin Gaming Partners. She brings deal evaluation, execution, and operational expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings. She was previously Managing Director at LionTree, Managing Director at Code Advisors and was formerly at J.P. Morgan.
Nick is Co-Founder and Managing Director at Griffin Gaming Partners and Founder of GoodGame Advisors. He has advised gaming companies such as Tencent (Supercell), Kabam (Netmarble), FoxNext (Scopely), AppLovin (MZ), Phoenix Labs (Garena), Roblox, PlayStudios (Acies), AT&T (Playdemic), and Take-Two (Zynga), among many others.
Emily is Partner and Chief Operating Officer at Griffin Gaming Partners. She brings deal evaluation, execution, and operational expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings. She was previously Managing Director at LionTree, Managing Director at Code Advisors and was formerly at J.P. Morgan.
Geetanjali brings decades of experience in marketing and digital strategy driving growth for global entertainment companies, including Sony, Netflix, NBCU, Univision, and AMC Networks. As a former civil rights attorney, Geetanjali is a passionate advocate of diversity and representation. Her expertise includes digital transformation, international expansion, and building winning workplace cultures.
Aaron is a leading figure in the free-to-play mobile games business. Most recently, he served as Chief Business Officer at Scopely. Previously, he was Co-President of Studios at Kabam, Co-President of FoxNext Games, and he served at EA as GM of one of the earliest hits in the field, The Simpsons: Tapped Out.
Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, and Caltech, and Chairwoman of Ianthus Capital Holdings. She was previously CMO and SVP of Marketing at Microsoft.
For over two decades Paris Hilton has defined and dominated pop culture as one of the most recognizable humans on the planet. Masterfully leveraging her authentic self, Hilton has found success as the ultimate multi-hyphenate, building a worldwide audience of 60M+ and a thriving entertainment and consumer products empire. In 2021, Hilton launched 11:11 Media – a global, next-gen company at the center of pop culture, connecting content, community and commerce, and spanning a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3. Through 11:11 Media, Hilton is also harnessing her powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.
Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.
Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including "Supernatural", "The Magicians", and "Mystery Science Theatre 3000". She created and starred in the seminal web series "The Guild". Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.
Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including "Supernatural", "The Magicians", and "Mystery Science Theatre 3000". She created and starred in the seminal web series "The Guild". Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.
Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.
For over two decades Paris Hilton has defined and dominated pop culture as one of the most recognizable humans on the planet. Masterfully leveraging her authentic self, Hilton has found success as the ultimate multi-hyphenate, building a worldwide audience of 60M+ and a thriving entertainment and consumer products empire. In 2021, Hilton launched 11:11 Media – a global, next-gen company at the center of pop culture, connecting content, community and commerce, and spanning a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3. Through 11:11 Media, Hilton is also harnessing her powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.
Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, and Caltech, and Chairwoman of Ianthus Capital Holdings. She was previously CMO and SVP of Marketing at Microsoft.
Aaron is a leading figure in the free-to-play mobile games business. Most recently, he served as Chief Business Officer at Scopely. Previously, he was Co-President of Studios at Kabam, Co-President of FoxNext Games, and he served at EA as GM of one of the earliest hits in the field, The Simpsons: Tapped Out.
Geetanjali brings decades of experience in marketing and digital strategy driving growth for global entertainment companies, including Sony, Netflix, NBCU, Univision, and AMC Networks. As a former civil rights attorney, Geetanjali is a passionate advocate of diversity and representation. Her expertise includes digital transformation, international expansion, and building winning workplace cultures.
