One space fits all.

Welcome to Muus Collective, a digital studio and fashion playground for the creator, gamer and meta-visionary in all of us.
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Unlearn labels

In a reality that makes space for every style and self-expression, conventional labels are meaningless.  Muus Collective looks beyond labels to empower women, non-binary individuals and all crypto-curious creators to add value to the virtual world.

Build the metacloset

The next internet is here, and whether you call it “web3,” “the metaverse” or “the house that crypto built,” it’s where we as users own our content. Muus Collective gamifies the experience to make digital fashion a playable platform for engagement, inspiration and ownership.

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Do good with style

Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about. 

icon_unlearn

Unlearn labels

In a reality that makes space for every style and self-expression, conventional labels are meaningless.  Muus Collective looks beyond labels to empower women, non-binary individuals and all crypto-curious creators to add value to the virtual world.

icon_metacloset

Build the metacloset

The next internet is here, and whether you call it “web3,” “the metaverse” or “the house that crypto built,” it’s where we as users own our content. Muus Collective gamifies the experience to make digital fashion a playable platform for engagement, inspiration and ownership.

icon_do_good

Do good with style

Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about. 

The Muses

Female-founded. Fashion-centric. Future-forward.
Female-founded. Fashion-centric. Future-forward.
Sarah Fuchs

Sarah Fuchs

Co-Founder and Chairwoman

Sarah is a games industry veteran most recently serving as VP and GM of Covet Fashion. Prior to Covet, she led production on The Sims Mobile and other mobile titles and served as a producer for Spore, X-Men, The Sims 2, The Godfather and James Bond Everything or Nothing at Activision, Maxis and Electronic Arts. Fuchs is passionate about making space for female creators and creating products for diverse audiences.

Amber Bezahler

Amber Bezahler

Co-Founder and CEO

Amber is both a successful startup entrepreneur and seasoned Fortune 500 executive. She has led platform, eCommerce and innovation initiatives for brands in gaming (Activision, Electronic Arts, Nintendo, Playstation, Xbox) and fashion/beauty (Bottega Veneta, Holt Renfrew, L’Oréal, Violet Grey). Prior to Muus Collective, Amber advised metaverse production studios creating on-chain games and digital collectibles.

Amanda Lulewicz

Amanda Lulewicz

Head of Marketing

Amanda has a decade of fashion gaming experience. She was most recently Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood and Covet Fashion. Prior to gaming, Amanda did PR for top fashion and lifestyle brands such as Cynthia Rowley, Bibhu Mohapatra, and Rebecca Taylor.

Izzy Reed

Izzy Reed

Operations Manager

Izzy has a background in tech operations and partner management with more than six years of experience in the field. She spent time at Netflix and most recently built ops support for YouTube’s top-earning education and social impact channels including NASA and TEDx. Izzy is passionate about building a culture of community and amplifying women-led initiatives in tech.

Heather Messegee

Heather Messegee

Head of Creative

Heather is an accomplished mobile gaming professional and has worked on 20 released titles since 2008. She was most recently the Senior Art Director at Electronic Arts on Covet Fashion and Design Home, and has worked at Glu Mobile, Zynga, and Disney Mobile. She is passionate about creating delightful experiences for players and driving DE&I in games.

Susan Fricke

Susan Fricke

Head of Strategic Partnerships

Susan has nearly 15 years of experience in partnerships and business development, spanning the fashion, gaming, and entertainment industries. With a specialty in licensing and passion for bringing ideas to life, she’s worked with brands and publishers including Sanrio, Monique Lhuillier, Krafton, and more.

John Wood

John Wood

VP of Engineering

John is a software engineering leader with 17 years of experience, the last decade being in mobile and web gaming. John takes pride in establishing empowered, accountable software teams that can take requirements in various stages of readiness, and turn those into exciting and engaging new experiences for players. During John’s time at GSN Games/Game Taco, his team launched dozens of polished skill games and experiences across mobile and web based platforms including WorldWinner and FanDuel Faceoff.

Becca Guo

Becca Guo

Senior UI/UX Designer

Becca is a designer with more than five years of experience, mainly in gaming UX. She has worked at Jam City, NetEase Games and Glu Mobile. Becca loves to explore new frontiers in experiences and design. She personally is a lifestyle game enthusiast and passionate about empowering talented communities to express creativity and identify their personal style.

Chelsea Mao

Chelsea Mao

Head of Product

Chelsea was most recently Lead Product Manager at Pocket Gems, where she led product vision and strategy for mobile storytelling game Episode. In that role, she delivered a number of large-scale player-facing initiatives and has a track record of driving significant measurable impact to retention and monetization. Prior to gaming, Chelsea spent six years in investment banking, advising on $8bn+ of M&A and financing transactions, and earned her MBA from Wharton.

Martin Yair Luquet

Martin Yair Luquet

Unity Client Lead

Martin has over 10 years of engineering experience. Most recently, he spent seven years as a Senior Full Stack developer at Thomson Reuters, with four of those years as Tech Lead. Martin also spent time as a Unity Engineer and Tech Lead at Globant and GSN/Game Taco.

Board of Directors

Griffin

Muus Collective is backed by Griffin Gaming Partners, one of the world’s largest venture funds focused exclusively on gaming and Web3, with over $1 billion under management. Its portfolio includes numerous industry successes, including Forte, Discord, Overwolf, AppLovin and Polygon.

Griffin
Emily Wang

Emily Wang

Managing Director, LionTree and Griffin Gaming Partners

Emily is Managing Director of LionTree and Griffin Gaming Partners. She brings deal evaluation and execution expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings.  She was previously Managing Director at Code Advisors and was formerly at J.P. Morgan.

Boyoung Kim

Boyoung Kim

Senior Associate, Griffin Gaming Partners

Bo is a Senior Associate at Griffin Gaming Partners where she invests at the intersection of gaming content, infrastructure and web3. As a member of the deal team that reviews over 2,200 qualified deals per year, Bo provides valuable industry perspectives to inform and influence strategic decisions. She also brings market research expertise from her prior experience at Citigroup and Bloomberg.

Emily Wang

Emily Wang

Managing Director, LionTree and Griffin Gaming Partners

Emily is Managing Director of LionTree and Griffin Gaming Partners. She brings deal evaluation and execution expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings.  She was previously Managing Director at Code Advisors and was formerly at J.P. Morgan.

Boyoung Kim

Boyoung Kim

Senior Associate, Griffin Gaming Partners

Bo is a Senior Associate at Griffin Gaming Partners where she invests at the intersection of gaming content, infrastructure and web3. As a member of the deal team that reviews over 2,200 qualified deals per year, Bo provides valuable industry perspectives to inform and influence strategic decisions. She also brings market research expertise from her prior experience at Citigroup and Bloomberg.

Board of Advisors

Mich Mathews-Spradlin

Mich Mathews-Spradlin

Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, Talkwalker, Gennev and Caltech. She was previously CMO and SVP of Marketing at Microsoft.

Felicia Day

Felicia Day

Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including “Supernatural”, “The Magicians”, and “Mystery Science Theatre 3000”. She created and starred in the seminal web series “The Guild”. Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.

Dr. Sabrina Kay

Dr. Sabrina Kay

Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.

Mich Mathews-Spradlin

Mich Mathews-Spradlin

Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, Talkwalker, Gennev and Caltech. She was previously CMO and SVP of Marketing at Microsoft.

Felicia Day

Felicia Day

Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including “Supernatural”, “The Magicians”, and “Mystery Science Theatre 3000”. She created and starred in the seminal web series “The Guild”. Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.

Dr. Sabrina Kay

Dr. Sabrina Kay

Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.