Amidst the recent downward trends in crypto markets and news of bankruptcy filings from corrupt exchanges, it might seem counterintuitive to claim that now is the time for entrepreneurs and businesses to invest in Web3. But, in truth, this bear market has done the job of lowering both the stakes and the barriers to entry in the Web3 space, making room for experimentation. Now is the time to stop looking at the metaverse as a clickbait marketing strategy and start looking at it as a tool for developing sustainable initiatives that fit into existing long-term strategies.
