This article discusses the rise of digital fashion and NFTs, creating an unparalleled opportunity for luxury fashion brands to be more accessible while preserving their status as luxury brands. Our CEO, Amber Bezahler, explains how luxury brands like Burberry, Louis Vuitton and Prada are using digital products to expand their reach, since digital fashion can be created at a fraction of the cost, while NFTs inherently bring exclusivity (since there is only one owner) and help retain that core element of the luxury brand. Amber goes on to discuss how innovative luxury brands are quickly understanding and capitalizing on this unique space, moving to monetize ‘luxury’ to more people while still holding on to ‘luxury’ and everything that means.
