Media and entertainment companies are in a time of high anxiety as the stock market is down. But these somewhat gloomy economic times aren’t slowing down deals as companies look to capitalize on relatively low valuations of companies they are looking to acquire. Muus Collective Board Member Emily Wang, Managing Director of Griffin Gaming Partners and LionTree, participated in a panel at TheGrill 2022 to discuss “Merger Mania”, citing Netflix as an example of a company capitalizing on the opportunity. Facing difficulty with subscriber retention and slowing content creation, the streaming giants are turning acquiring gaming companies to bolster engagement with subscribers. Netflix isn’t particularly interested in the success of the game as a game (at this stage) as it’s more about a long-term strategic plan to keep subscribers engaged with their IP.
