Despite its importance, digital identity is currently fragmented. Users’ profiles are scattered around various social media sites and video game accounts, sometimes with usernames varying from platform to platform because the one you use on one platform is taken on another. This interoperability problem is particularly pertinent in digital fashion because fashion is so inextricably tied to how we represent ourselves.
For the digital fashion world to truly take off, it must be platform agnostic. Our latest LinkedIn articles explores which brands are innovating in digital fashion and what brands should consider when building their own digital fashion strategies.